Article: Spring 2026 Campaign
The Spring 2026 campaign is our first visual chapter. A look into the world of Rimaz, where everything starts with heritage and is shaped by hand in Spain.
Shot in Muscat with a focus on light, texture, and quiet confidence, the Between Two Shores campaign captures the Signature Tote as it was meant to be seen: carried by a woman who doesn’t need to explain herself.
This is the first visual chapter of Rimaz — born in Oman, made in Spain, and designed for the woman who carries both worlds with ease.
The Campaign
The Spring 2026 campaign was built around one idea: quiet presence. No noise, no excess — just the bag, the woman, and the light. Every frame was composed to let the craftsmanship speak through texture, proportion, and the Rimaz monogram pattern that draws from Omani geometric tradition.
The campaign showcases three colorways of the Signature Tote: Sama Blue, Sandstone Grey, and Royal Clay — each named to echo the landscapes and heritage of Oman.
The Craft
Each Signature Tote is handcrafted in Spain by artisans who have spent decades perfecting their craft. The body is made from coated canvas bearing the Rimaz monogram — a pattern rooted in Omani geometric art — while the handles and trim are cut from full-grain cowhide leather.
The gold Rimaz lettering on the front is not a logo meant to shout. It is a signature — placed where it belongs, letting the design do the rest.
This is not fast fashion. This is a piece built to carry your life, your way, for years to come.
Behind The Scenes
Every campaign has a world behind it — the early-morning setups, the final adjustments before a frame, the quiet focus of a team bringing a vision to life. Here’s a glimpse into what it took to create the Spring 2026 campaign.
